Frequently Asked Questions

How much do you charge? How much would my (custom) project cost?”

The answer will be different for every project (and for every designer). Factors like how complex it is, how fast you’ll need it, what types of formats or deliverables you’ll want, where and how it will be printed and/or published, and many others all play a part in determining pricing. We prefer to have a detailed, thoughtful conversation about project details so we can determine a more thoughtful, accurate estimate.

Our projects are estimated by (production hours) x (standard hourly rate) per deliverable as defined in the project scope. Additional items outside of the project scope will be subject to additional fees.

How long will it take?
The most common delay in the creation and completion of a new website or design is waiting for content (text/images) from the client, or written feedback/approval. If you have a deadline in mind, we will do our best to meet it for you.

  • The timeline of a website design project is often dictated by the client, but typically ranges from 4-8 weeks.
  • The timeline of a design project typically ranges from 2-3 weeks.

We haven’t finished writing the copy, but can you design a draft?

A design is built around the content, not vice versa. Presenting content to its best advantage will always look better and get better results than trying to squeeze all the content into an existing design. Plus, going back and trying to re-arrange the design to fit the copy can be time-consuming for a designer. It also increases the turn-around time and costs for you or your company.

Tip: Get the copy as close to its final version as you can before asking your designer to get started — it’s better for everyone.

Can you do lots of different versions? I think I’ll know what I want when I see it.

We create custom, tailor-made designs. As part of the design process, we go through a detailed creative interview that helps us understand exactly what you’re looking for and what you are trying to achieve.

While the designs are often digital or intangible, every concept, or version takes an equal amount of time to create. Additional versions, or concepts outside of original project scope will be subject to additional fees.

What is a design concept?
A concept is defined as a design direction created for a basis for refinement and finalization. Client must select the concept that best reflects their revision and respond with written feedback for refinement.

What is a revision?
Revision/refinement: Round(s) of revisions to a selected concept, limited to minor edits/details. Major changes: Refinements requiring more than 20% of time of initial concept development (and are outside of project scope)

What is your rush fee?
Rush fees: Fee of time and a half of $150/hr for projects that must begin with 1-2 weeks of initial client contact, or outside working hours. Working hours: Workday = eight hours; work week = five days, Monday – Friday.